| You've taken the plunge by purchasing this new | | | | shots for your web ad. Don't stop with the |
| property; now let's get it rented! | | | | images; it's important to take extra care when |
| The internet is by far the most effective and | | | | composing the descriptions of the property in |
| cheapest form of global advertising. You'll find a | | | | your ads. Karpinski has advised against using over |
| myriad of web sites, such as DirectHomeRentals | | | | used descriptive terms, such as beautiful, nice, |
| or a1vacations, which are available to market your | | | | spectacular and magnificent. She has suggested |
| rental world-wide. These sites usually provide a | | | | choosing from the following examples: clean, |
| web page, detailed property descriptions, an online | | | | peaceful, romantic, spacious, classic, cozy, private, |
| availability calendar, automatic updates, geographic | | | | inviting, rustic, warm, secure/security, and |
| indexing for easy viewer searches, and the ability | | | | well-appointed. |
| to easily add photos and information. | | | | Word of mouth is an old standby; ensure |
| These sites can be obtained for as low as $150 | | | | everyone you know, has heard about your |
| year, or free on NationalRentalProperties. When | | | | luxurious condo in Maui. Do be watchful for bargain |
| you're shopping around, ask if they provide any | | | | hunters; your friends may be expecting freebies, |
| sort of reporting to let you know how many | | | | and you need to let them know this is a business. |
| people are visiting your site and whether the links | | | | Newspaper and magazine ads can be effective, |
| are being clicked on. | | | | however their audience is much more limited than |
| Rental sites provide tips, advice and often a | | | | a web site and the cost is considerably higher. |
| forum where you can chat with other owners. | | | | Repeat visitors make your marketing job easy. |
| They are extremely user friendly, which means it | | | | Send thank you notes to your guests along with |
| is easy for potential renters to locate the condo | | | | their final receipt, and offer them a bonus night if |
| of their dreams and book it with the push of a | | | | they re-book within a certain time limit. |
| button. Payment arrangements and deposits can | | | | These are forms of marketing your vacation |
| also be accepted easily and securely through | | | | property that are easy to implement. Don't get |
| PayPal. | | | | discouraged, give your business at least one full |
| Photos are the next best thing to being there, so | | | | year to really get the word out; and soon you'll |
| make the effort to obtain good quality, enticing | | | | be amazed, the rental will be selling itself! |