| The most essential part of your vacation rental | | | | 3. Use more words on writing the reason why |
| home advertisement on various websites are the | | | | your house is an ideal place for your prospect, |
| property description. A clear and precise 100 word | | | | not on what's available in the house. While local |
| summary can tell a wonderful story about your | | | | area attraction can be mentioned under "local |
| rental home and can result in a tremendous | | | | area" section, it can't be the main attraction for |
| competitive advantage over other rentals in your | | | | your rental place since it is likely that other |
| area. | | | | renters are just as close, unless there really is a |
| Selection of rental homes on the Internet happens | | | | clear distinction there. Focus on uniqueness. |
| mainly based on the property description and the | | | | 4. Do not forget to write on the extra benefit |
| pictures you post. Though essential facilities are | | | | that your property offers that the other |
| listed in photos and bulletin, your property | | | | properties might not. |
| description should drive the point across about | | | | 5. Use short complete sentences. The best way |
| what makes your place worth your renter's | | | | to find whether your copy sounds rough or |
| money. | | | | uneven is to read it out loud. So you come to |
| There is a difference between the description and | | | | know how it sounds to reader when they read it |
| the amenities section. The description is the short | | | | out loud to their partner. |
| text portion just under the heading. The list of | | | | 6. While writing the description, do consider |
| amenities can be long and detailed. But the | | | | avoiding colloquial speech that your prospects |
| description needs to be short, creative, and | | | | might consider difficult to understand or may |
| enticing. It can be that hook that prompts your | | | | misunderstand. |
| renter to click the checkout button. | | | | 7. Using action words in the description saves |
| Here are some points to consider while writing | | | | your word count "Relax with your morning coffee |
| your property description: | | | | on the covered deck while you count the deer |
| 1. Your best selling points should be listed within | | | | wandering in the woods around the property". |
| 100 words so that reader's attention is captured | | | | Now your reader knows you have wildlife around, |
| on your description in 20 seconds or less. | | | | they can enjoy the outdoors despite of the |
| Emphasize on small luxurious items to make your | | | | weather, and have a relaxing view from the |
| property more special by leaving the other details | | | | house. |
| to amenities section. | | | | 8. Though the amenities section tell about the |
| 2. Write as if you are talking to a person about | | | | extras and plus side of your house, it's important |
| why they will have the benefit of staying in your | | | | to bring the top one or two features in your |
| house. In the place of using "we" use more of | | | | property description. You can tell "Our great room |
| "you" and"your" which makes the reader to feel | | | | allows you to cook and spend family time |
| as if you are speaking directly to him. Instead | | | | together all at once" is a great way to |
| telling "The pool is heated", you could say, "You | | | | supplement the "Great room with fully equipped |
| will love swimming in our heated pool". | | | | kitchen" listed in the amenities section. |