| Write a vacation rental advertisement that sells | | | | you know most renters look for. Be sure to be |
| your vacation home to your target renter. Most | | | | clear about the size and type (house, condo, |
| vacation rental portal sites provide space for a | | | | cabin, cottage, etc.) of your home. Use bullets, |
| headline, a property description, and location | | | | stars, and numbers to help organize thoughts and |
| information. When you rent by owner, your ads | | | | lead the eye. If you're unsure about what your |
| on portal websites can make or break your | | | | home's top selling points are, ask friends, family, |
| business. Take advantage of the space you're | | | | or past renters for advice about what they look |
| given by writing top-notch copy for each section. | | | | for in a vacation home rental. |
| Since not everyone knows how to write great | | | | Location Information |
| copy for their ad, here are a few guidelines. | | | | The description of your rental's location is a vital |
| The Headline | | | | component of your ad and should not be |
| Your headline might just be the single most | | | | overlooked. Describe local landmarks, as well as |
| important bit of text in your listing. It's crucial that | | | | local art, music, festivals, or sporting events that |
| yours is not just okay, but outstanding. The | | | | potential renters might enjoy during their stay at |
| vacation rental headline is displayed not only at the | | | | your vacation rental property. When writing about |
| top of your ad, but also at the top of all your | | | | your property's location, be specific. Renters often |
| property's listing in the search results. Like the | | | | look for a property that is close to specific |
| headline of a print advertisement, your property | | | | geographic features (beach, lake, mountain) or |
| headline should sell your product (i.e. your vacation | | | | attractions (Disney World, Dollywood, Jefferson |
| home) and create interest in your house in a | | | | Memorial). Also list shopping centers, parks, and |
| select number of words. For example: "Luxury | | | | popular restaurants by name. |
| Cabin with Hot Tub, HDTV, Christmas Week | | | | Most vacationers start their quest for a vacation |
| Open" | | | | rental with four criteria in mind: Proximity to |
| The Property DescriptionA good property | | | | attractions, rental rates, property size, and their |
| description paints a clear picture of your home | | | | travel dates. The key to writing a great ad is to |
| and the amenities (e.g. pool, dart board, big-screen | | | | make sure that you're giving renters all of the |
| TV) that you offer. Get to the point: Highlight one | | | | information they need to make an informed |
| or two features or qualities about your home that | | | | decision. |