| In order to make your Florida vacation rental a | | | | and stay in our exclusive villa', etc |
| success, you must actively market your property | | | | Method Six: We found offering complimentary |
| in the off-season. There will be many weeks | | | | items works particularly well in the off-season. |
| where your vacation rental will be empty, but you | | | | Offer items such as (cost effective) tickets to |
| can reduce these weeks by persevering with | | | | local attractions, complimentary welcome basket |
| high-quality off peak marketing techniques. | | | | (fruits, wine, or food staples for the first |
| We have highlighted numerous ways that we | | | | breakfast are all good choices), giftcards, etc. Use |
| have used to fill those empty weeks: | | | | your imagination! |
| Method One: Offer discounts for stays of two or | | | | Method Seven: Send out periodic messages (via |
| more weeks. The discount can be based on a | | | | mail and/or email) to past renters letting them |
| sliding scale such as; 5% for 2 weeks, 7.5% for 3 | | | | know about upcoming specials, new additions and |
| weeks, and so on. A slight discount can make the | | | | upgrades. If they refer a renter offer incentives |
| difference when a potential guest is comparing | | | | such items as a free night, discount off |
| two or more properties. | | | | advertised rates or a giftcard for each referred |
| Method Two: Offer last minute specials. For | | | | renter. |
| example: "Make your reservation within 72 hours | | | | Method Eight: Research how the local tourist |
| of arrival and save 15%!" or "Special offer this | | | | board are promoting in the off peak season. Find |
| week only!" This attracts the impulse vacationers | | | | out which groups or geographical location e.g. New |
| looking for a quick get-away. | | | | York, UK, Canada, etc, they are targeting and |
| Method Three: During gaps in your bookings offer | | | | mirror their strategies. |
| shorter rental periods such as two and three day | | | | Method Nine: Market your property to snowbirds. |
| weekends and mid-week rentals. | | | | 'Snowbirds' are people who migrate from the |
| Method Four: Offer lower weekly rates to | | | | northern states and Canada to escape their cold |
| encourage longer rentals and discounted rates for | | | | winters. They will stay in a property usually |
| stays of two or more weeks. This makes the | | | | between three to six months. They are a great |
| price for attractive for the renter and it provides | | | | source of revenue for a number of months. |
| more bookings during the empty weeks. | | | | Marketing your Florida vacation villa in the |
| Method Five: Offer 'themed' rental packages by | | | | off-season will require time, patience and effort. |
| mirroring the events in the Disney area. Such as | | | | But if you are consistent you will reap the |
| Thanksgiving, Easter Package, Christmas, etc. | | | | rewards and generate a greater level of revenue |
| Spend time advertising your villa around these | | | | from your Florida vacation villa. |
| events. Such as 'Experience the Disney Christmas | | | | |