| In tough financial times, it's even more important | | | | blogs, directories, press releases, videos, articles |
| that you are marketing your vacation home in a | | | | and social bookmarking sites. Why not create |
| way that gets you results. | | | | your own Facebook page or Twitter account, to |
| With hundreds of holiday home websites & | | | | enable satisfied customers to keep in touch and |
| vacation directories wanting you to advertise your | | | | encourage them to make repeat bookings? |
| property with them, it can be a challenge to | | | | Directories - don't just pay for listings in any |
| manage your limited marketing budget effectively. | | | | directory that gets in touch. Try and find |
| Website & Seo - most website owners dream | | | | specialised vacation rental directories or local |
| of the day that they'll get to the top of Google | | | | directories to your area. Ask how many visitors |
| and have floods of visitors to their site. Sadly, | | | | they receive each month and look for testimonials |
| many websites are created by designers with | | | | from successful customers. |
| little knowledge of SEO (search engine | | | | Blog - having your own blog can help you get |
| optimisation) - the skill of taking a website to the | | | | visitors, create a personal space for interesting |
| top 10 in Google. | | | | developments and improve the ranking of your |
| The first tip would be to select from amongst the | | | | main website. Sign up at free blog sites such as |
| glamorous options for the re-design of your site | | | | or for your free blog and write related articles. |
| and ensure that you choose one which offers | | | | For example, is there a local fair or show, can you |
| some basic SEO services. If your website isn't | | | | add pictures? Add pictures of local events, |
| delivering right now, a simple redesign maybe the | | | | places to visit, as well as relevant links back to |
| first step to success. | | | | your website. This is a low-key way to boost |
| Links - even the most beautiful website won't get | | | | your website rankings, and can easily be done |
| any visitors unless people can find it. One of the | | | | when you have a free fifteen minutes in the |
| ways that Google (and other search engines, such | | | | off-season. |
| as Yahoo & Bing) decide to improve your ranking | | | | The great news is that online marketing takes |
| is by the number of links that point to your site. | | | | time, so starting your campaign once things |
| In a sense, each link counts as a vote for your | | | | quieten down after the peak season, can ensure |
| site, so the more of these you have, generally | | | | that you reap dividends when booking time |
| the better you will rank. | | | | comes around. |
| You can obtain links from blogs, commenting on | | | | |